This is a simple rant not an angry rant, and I’m by know means an expert in everything mentioned below.
The following is an email I sent to a friend who specializes in SEO, and is looking for gig in social media. Here goes nothing.. feel free to dispute any my off my remarks:
Utilize tools like microformats so apps like Flipbook can grab your content and port it to there system.
This is something devs are well aware of but marketers and such are clueless about.
Jekyll/Middleman/ Blogs For Devs who don’t like WP:
Less features that word press but easy to deal with.
The #1 framework for css and ui elements. This shit it hot, enterprise might shy from it but startups won’t.
Mass relevance and similar companies
Not a cheap service but provides some services for working with large twitter streams that pipe out to your site, tv show etc. Provide polling and geolocation stats. VS an Cnn use them among others.
Vine (Who hasn’t played with it yet?)
Yahoo just bought tumblr for 1.1 billion
I’m buying this stock. Marissa Meyer, the 20th employee at google, and worked on almost every hot app/service they turned out so far. She turning Yahoo into a powerhouse again. Stock has gone from $18-$26 a share. They are expanding into phone markets in southern asia and making smart acquisitions.
In a few years they may again be able to battle with the big boys, AAPL, GOOG, AMZN. I would add FB to list but they need to innovate drastically to stay relevant. I could also see Microsoft making some changes that could position them selves relevant again, win8 was total flop, but at least they are trying new things. IE10 is very standards complaint. The future could be bright.
Google is blowing it up and the continuity of there apps gets better with each release. Will Glass be all it’s expected to be?
Apple is holding there cards and playing it cool, I think we are about to see Tim Cook at his best.
Finally if you don’t read techcrunch or other valley startup type sites you should make it your homepage. It will keep you relevant to whats going on with new all the new startups. ( I know TC was bought by AOL a years ago)
Nobody wants to hear about boring SEO standards that have been around for years. Read this with a grain of salt: http://seoisdead.net/
Google and other popular search engines change algorithms regularly these link sharing pools etc don’t mean anything. New dev tools handle much of SEO attributes by default.
You need to leverage new technologies. Get client content to go anywhere through anything using all services possible. While doing this you have to present how these tools can be used properly and track results.
Focus on keeps content portable, in a common formats, and allow easy access to it.
Focus more on using API’s/services; how to correctly use utilize them on devices and scenarios you will be a great asset. Check out Luke W he knows his shit!
Example (what not to do): A yoga studio I frequent created a ios app. The app was just the website nothing more. Total fail. They need to understand how the users will interact with the app and the situations in which it’s used.
Is the user on the couch? watching tv? chilling? or are they in the city trying to locate the studio on a shitty 3g connection before getting on a subway with no connection.
Wow this a rant. I’m making this a blog post!